(the following was prompted by recent ridiculous screencaps from konami's metal gear solid: peace walker from kotaku and kotaku japan)
ADVERTISING. a fundamentally basic concept that over the years has become so complex, twisted, and ubiquitous that sometimes i just can't stand it anymore. and i know, you can't either. modern advertising started with basic print ads in magazines and newspapers, then began to evolve. blank walls eventually began to become the canvas on which marketers and advertisers shilled their wares and peddled their goods. but then private property owners didn't like that, and they ran out of walls. no problem! erect massive billboards - more wall for the shilling.
and i get it. video games really are the "now" as far as entertainment. the average gamer spends at minimum 5 hours playing per week, and that kind of exposure is great for advertisers. subconsciously players may associate the fun from playing the game with the associated advertisement, increasing their chances of buying those products and services. all of this stuff is on some level a necessary evil, as video games are in fact costing more and more to develop and produce with the huge strides in gaming technology. anyway, on to what the topic was SUPPOSED to be on...
a bigger set of pictures and details from the press conference can be found at kotaku. so kick back and enjoy MGS: peace walker for the PSP - a handheld edifice constructed in the name of merchandising.