Tuesday, October 8, 2013
User Agreements are Long and Boring, but Sometimes EULA Get Rewarded
Of course you could always say you don't agree to the terms, but then that would hinder your gameplay or studious productivity. But you don't say no, do you? You've never said no. You've never done anything but scroll alllll the way to the bottom, check "I agree" and hit OK to move on. Trust me, you are not alone. TONS of people go through the same motions. The issue is that by doing so you miss all the rules and all the meat of the agreement between you and the publisher and probably don't even know what you agreed to. It could be a rule you don't want to agree to but just did. Or something that wouldn't normally strike you as obvious. If you have certain Apple software they make you agree not to use their stuff for developing nuclear weapons. A while back if you ran Safari for Windows, you may not be allowed to install it on Windows. If you play Diablo III for example then what you agreed to was that you owed taxes to the IRS for any profits made on the real auction house. OR - it'll make you feel like an idiot when you post ridiculous things to Facebook. Yeah, seriously. It's like signing a document without reading it.
I once didn't play World of Warcraft for a two days after install because of a EULA. I read the whole thing roughly 4 times because I swore there was a clause in there that could be interpreted as not being allowed to play in a hotel room while I'm traveling. It worked out ok, but I still had to know.
"Any information you provide on these forums will not be disclosed to any third party without your complete consent, although the staff cannot be held liable for any hacking attempt in which your data is compromised. Congratulations you read this far, send the word Toby to jenesee at technical illusions dot com to be entered for a drawing By continuing with the sign up process you agree to the above rules by Technical Illusions"
I'll give you a second to read that last little section. Even being at the very end of the agreement, how many people do you think would have sent "Toby" over to Jenesee out of the first 100 users? Three. That's right, three. So as she mentions in her experiment data, the same percentage of users that caught the clause are the same as the percentage of people in America that still use dial-up. Yikes. In this case the consequences were a little more friendly - sometimes reading the EULA gave a user a chance for a fun reward rather than agreeing to something accidentally. Congratulations to those three Technical Illusions forum users.
And I guess a kudos to the 3% of you that seemingly read your EULA's.