yes, i’m going to be talking about tiger woods.
after the, shall we say, transgressions, on the part of tiger woods, we’ve seen the inevitable corporate fallout happen on pretty much every media outlet. accenture dropped ties with tiger in december, followed shortly by at&t. pepsico’s gatorade brand followed suit, ending their sponsorship in february. even one of tiger’s most steadfast corporate allies, gillette, claimed they were going to scale back on using the tiger woods image in their advertising campaigns – now relying heavily on their primary front man, roger federer.
tiger woods is still one of the most explosive sports figures in all of history, regardless of his “swing off the green. EA sports forged a relationship with him based on SPORTS, and in all of their statements have been very specific in indicating that they stand by tiger woods the golfer. others tend to agree, since sales of tiger woods ’10 were only marginally different than tiger woods ’09. tiger ’11 should still deliver. this upcoming release of tiger 11 and tiger pga tour online somewhat coincides with his real-life triumphant return to the links at the masters golf tournament. ratings are going to be through the roof, and the only thing that may rival his physical presence on the tour will still be his digital presence through EA.